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Fittbe: How it all Began

“The special thing about FITTBE is that that it came from a truly organic place” says founder Kira Elste. I was moving away from Southern California. I had been meeting up with some great gals and guys to do Pilates on the Pepperdine Lawn. One of them asked me if I could make them DVD’s with sessions. It got me thinking. 5 years later here we are with a top ranking Pilates app, Fittbe Pilates and a suite of apps to for so many people from busy professionals, to folks who travel extensively, to stay at home Moms and more.  They have functional fun fitness in the palm of their hands.. literally.”

A former ballet dancer who’s path changed after college, Kira proudly explains that it’s all about the Fittbe fam. “I’m inspired by them every single day. We’re real gals and guys at a variety of fitness levels. I am grateful that we get to stay healthy and have a blast together. Kira describes herself as “no fitness model, but a real girl, who simply wants to motivate her Fittbe family and live an energy infused life while staying healthy and toning up!