Athleisure… Now that’s a word that didn’t even exist 5 years ago did it? Does anyone else remember Blair Waldorf’s famous “leggings are not pants” quote? It had me laughing and honestly repeating it big time. But now, I’m one of them!
I’ve now lived in a few cities where it seemed that leggings, a cute baseball cap, a tank or zip and running shoes almost feel like a uniform. At least it’s the uniform if you’re at Costco between 10 and 3 on a weekday!
You’ve probably guessed it, but athleisure is basically when you wear your workout style clothes in other settings, and it is big business. The trend appears to be sticking around as well. Morgan Stanley predicted that the industry will grow to an $83 million market by 2020. Their study explained that people are living more and more active lifestyles, and those who participated in sport activities when they were younger are now infusing their adult lives with the same priorities. They suggest that the sports we watch and play are influencing what we buy.
Some of the Athleisure apparel we particularly love at Fittbe comes from Kate Spade (especially recommended for for our Barre babes out there), New Balance X JCrew and Lorna Jane Activewear – (check out their current sale). Why are they topping the list? Primarily because they offer options which are cozy and comfy for everyday. I don’t know about you, but I do not like being shoved into an unbreathable sports bra so tight I can’t even breathe. My corset style tutu days may be over, but Athleisure wear is here to stay!